Advertising
“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”
—David Ogilvy, Founder of Ogilvy & Mather
Product Campaigns
ChAMP
The Child and Adolescent Memory Profile™ is an easy-to-use, examiner-administered test of memory for use with children, adolescents, and young adults that allows both in-depth memory evaluation and memory screening.
MVP
The Memory Validity Profile™ (MVP) is a performance validity test (PVT) for children, adolescents, and young adults that covers visual and verbal domains in just 5-7 minutes.
Feifer Family
First came the Feifer Assessment of Reading (FAR). Next it was the Feifer Assessment of Mathematics (FAM). Now author Steven Feifer has teamed up with PAR to develop the Feifer Assessment of Writing (FAW) and complete the Feifer Family of Assessments.
Trails-X
The Trails-X is an innovative take on the traditional trail-making task that includes additional executive function demands by requiring examinees to connect circles of alternating colors with no designated start or end point.
ChecKIT
The ChecKIT family of products pairs the online assessment industry’s most reliable platform with a library of popular mental health checklists that can be used as a personalized inventory.
PSI-4
Designed to evaluate the magnitude of stress in the parent–child system, the fourth edition of the popular Parenting Stress Index (PSI) is a 120-item inventory that focuses on three major domains of stress: child characteristics, parent characteristics, and situational/demographic life stress.
Customer Service Campaign
PAR is committed to providing the absolute best Customer Service possible as it is the company’s most important product.
Counseling Today Series
A publication of the American Counseling Association, Counseling Today is distributed to all ACA members and acts as a resource of news and in-depth features about the world of professional counseling. These PAR ads were directed towards Counselors and featured in multiple issues.