Art Director | Psychological Assessment Resources, Inc.

Jan 2022 to present

• Orchestrated the creation of visually stunning and customer engaging marketing campaigns for a family-owned, mental health and testing brand.

• Successfully collaborated with cross-functional teams to develop and implement creative solutions that aligned with business goals, consistently delivering projects on time and within budget.

• Developed and presented innovative concepts through visually appealing mood boards and presentation materials, garnering stakeholder buy-in for creative direction. 

• Led the design and execution of a comprehensive brand guide to establish brand consistency and increase recognition.

• Currently ensuring brand consistent visual representation across all marketing channels during this ongoing implementation of the refreshed brand.

• Actively mentor and foster development of creative team members.

• Produced six corporate print catalogs (168+ and 192+ pages). Currently evolving catalog to an engaging, content-based consumer touchpoint.

• Designed presentation templates and promotional materials for 75+ webinars and thought leadership initiatives.

• Increased departmental organization and efficacy by structuring internal server, file naming, and uploading process.

• Continuing education:

  • Attended 2023 HOW Design Live

  • Attained two certifications from the American Marketing Association (AMA) and Digital Marketing Institute (DMI) in 2023:

    • Professional Certified Marketer (PCM®)

    • Certified Digital Marketing Professional (CDMP)

Senior Graphic Designer | Psychological Assessment Resources, Inc.

Jan 2019 to Dec 2021

• Managed all product campaigns and executed a range of design projects, from digital and social graphics to print collateral, consistently exceeding stakeholder expectations and receiving accolades for design excellence.

• Collaborated with copywriters to integrate compelling copy with striking visuals, creating cohesive and persuasive brand communications. 

• Developed and designed a brand extension in response to pandemic.

• Increased departmental efficacy:

  • Introduced and established the use of Creative Briefs within the department.

  • Developed Standard Operating Procedure for email marketing development and execution

  • Improved the internal prepress process, significantly reducing the frequency of proof edits, saving on costs in both materials and labor.

• Continuing education:

  • Attained two certifications from Cornell University in 2021:

    • Brand Management

    • Women in Leadership

  • Attended 2019 HOW Design Live

  • Attained two certifications from the American Graphics Institute:

    • Adobe Photoshop (2018)

    • Adobe Illustrator (2017)

Graphic Designer | Psychological Assessment Resources, Inc.

Feb 2015 to Dec 2018

• Collaborated closely with copywriters to seamlessly integrate persuasive copy with eye-catching visuals, ensuring effective communication of brand messaging and promotions.

• Created visually compelling marketing collateral, including brochures, flyers, and posters, which played a crucial role in enhancing brand visibility and driving traffic to website and leads to the Sales team.

• Experimented with design concepts and techniques, introducing fresh and modern design elements that resonated with the brand’s target audience, including structural graphics.

• Adapted quickly to evolving design trends and technologies, staying up-to-date with the latest tools and software to maintain a competitive edge in the industry. 

• Consistently met tight deadlines while managing multiple projects, and completing my bachelor’s degree simultaneously, demonstrating strong organizational and time management skills.

Data Collection RA | Psychological Assessment Resources, Inc.

Dec 2013 to Feb 2015

• Provided analytical and research support to the Manager of Data Collection in test standardization and normalization.

• Coordinated data collection and analysis activities, monitored data for quality, pace of collection, and types of cases collected.

• Collaborated closely with cross-functional teams to obtain and clarify data requirements, resolving discrepancies and ensuring seamless data flow.

• Utilized advanced functions and formulas in SPSS to organize and analyze data, facilitating decision-making processes.

• Aided in identifying potential data sites and maintained relationships with established data collectors.

Research Assistant | Psychological Assessment Resources, Inc.

Sept 2012 to Dec 2013

• Entered, verified, and maintained accurate data records into company database with a focus on speed, accuracy, and completeness.

• Conducted regular quality checks to identify and correct errors, ensuring data integrity and reliability.

• Prepared and maintained data files, spreadsheets, and reports.

• Contributed to the development and implementation of data entry protocols, resulting in improved efficiency and reduction in errors.

• Assisted in data migration projects, transferring data from legacy systems to updated platforms while maintaining data accuracy.